Outbound link audit

Your site links to hundreds of places. Who owns them now?

Domains expire and get re-registered. Partners change hands. Hacks add links you never wrote. Link Signals reads every outbound link on your site, shows where each one leads today, and flags the ones that no longer belong.

Free plan: 50 links per scan. No card. Nothing to install.

northfield-garden.example/guides/tomatoes
Nothing looks wrong. This is the page exactly as a visitor reads it.

10 best tomato varieties for raised beds

Northfield Garden · 4 min read · Updated 12 Sept

Raised beds warm up faster, which suits tomatoes. Start with the SafeRHS growing guide for spacing and feeding, then pick a variety that ripens in your climate. If you grow for flavour, pick bush types and sow a little later.

© Northfield GardenAboutContactPrivacy

See it in 70 seconds.

From a sitemap to a ranked list of what to fix, how a re-check works, and how monitoring tells you when a link turns bad.

A made-up site, shown with sample data. Captions are available in the player.

A good link doesn’t stay good.

You linked to those sites for good reasons, and nothing on your page has changed since. That is exactly the problem.

old-partner.example
Registry recordNot registered
Anyone can register it today.
It expires

The domain lapses, and someone registers it.

Operators look for expired domains that established sites still link to. Once they own one, they put their own content where your link points, and your page keeps vouching for it.

Reported as Not registeredRead more
2021garden-supplies.example
Garden centre
2026garden-supplies.example
Online casino
It changes hands

The site is still there. It isn’t the same site.

A supplier you cited for years is sold and becomes a casino or a pharmacy. The link on your page hasn’t moved, but the people you’re sending to have.

Reported as Out of contextRead more
<div style="left:-9999px"> <a href="cheap-meds.example"> cheap pills</a> </div>
It’s injected

Someone adds links you never wrote.

A compromised plugin, theme or account adds links your visitors never see: pushed off-screen, shown only to search engines, or built by encoded script.

Reported as Hidden · CloakedRead more
Every SEO crawler will tell you a link is dead. That’s housekeeping. The risk starts when the domain behind it comes back to life under a new owner.
How a verdict is made

Every link gets a verdict, and the evidence behind it.

Keyword scanners flag an encyclopaedia article about casinos and miss the link hidden off-screen. Link Signals reads each link in context, looks at who holds the domain now, and tells you how it knows.

  1. Read the sitemap

    Follows sitemap indexes and compressed files, up to your plan’s page limit.

    /sitemap_index.xml → 84 pages
  2. Collect every outbound link

    With its anchor text, and whether it’s hidden by one of 7 CSS tricks, cloaked, or written by script.

    312 links · 4 hidden · 1 cloaked
  3. Look at where each one leads now

    Fetched like a browser, then checked against the domain’s registry: when it was registered, whether it has expired, whether it’s parked.

    200 · “Best Slots Bonus 2026” · registered 6 days ago
  4. Match against known bad

    63,000+ adult and gambling domains from public blocklists. A hit is a confirmed verdict.

    blocklist:gambling ✓
  5. Judge whether it belongs

    A model reads the destination, the anchor and the page that carries the link, and asks whether the link makes sense there.

    related: false · suspicious: true
The report

A report that tells you what to fix first.

Not a list of hundreds of links. A short action plan, then a card for each part of the scan, most urgent first.

A Link Signals report for a made-up garden site: a headline about a parked page, the site’s external LinkSignal with what costs it the most points, and tiles for open findings, those needing action now and linked domains expiring
A report for a made-up site. The headline, the site’s LinkSignal, then the numbers behind them.

Five priorities, in a set order

Parked domains, then domains nobody holds, then links that don’t belong, then broken links, then anything else that needs a look. Paid plans can put them in their own order.

Every number leads somewhere

Each card shows its counts, says what to do, and has a button to the exact links behind it.

Your own site, too

When your domain and security certificate run out, and whether your site serves HTTPS properly.

From found, to fixed, to checked.

  1. Work through the action plan.Each finding says what to do, including when a nofollow marker is enough and when the link has to go.
  2. Mark it reviewed.It is saved to your account, so it is still there next week.
  3. The next scan checks it again, or check it now.We read the page again. If the link has gone or is no longer flagged, it is resolved. If it hasn’t been fixed, it is reopened, with the reason. Or re-check just those links straight away, without scanning the whole site.
The findings table of a Link Signals report with a reviewed link selected and its review status in the detail panel
The Link Signals Sites page for one site: what changed since the last check, then What to fix, in order, with a card for each priority and a Monitor this site button

See whether your site is getting cleaner.

Every scan and monitoring check of a site is gathered in one place: what changed since last time, how many links were flagged each time, and the same cards for the latest check.

One button starts monitoring, or a free 7-day trial, depending on your plan.

The same priorities, in your inbox.

When a scan finishes you get an email that leads with the most serious finding and what to do about it, then your action plan in order. You don’t have to keep the page open, or come back to see.

The email Link Signals sends when a scan finishes, leading with a parked link and listing findings grouped by priority

Sized to your site, not to our price list.

Load a sitemap and we compare its size with your plan before anything runs. If your plan covers it, we say so. If it doesn’t, we recommend the smallest plan that does and what it adds, so you never pay for more than you need. Monitoring is how a clean site stays clean.

Your Free plan will read 100 of your 640 pages
Your plan: FreeYour site: 640 pagesWe'll read 100 (16%)Recommended: Starter

Your sitemap lists 640 pages and Free reads up to 100, so we'll read a sample of 100 spread across the whole site (16%). Anything on the pages we don't read won't be checked. We recommend Starter (£9 a month): it reads up to 1,000 pages, which covers the whole site, and it's the smallest plan that does, so you aren't paying for more than you need. If you also want it checked automatically, Pro (£39 a month) adds monitoring.

  • Reads up to 1,000 pages in a scan, so all 640 of yours
  • Checks up to 2,000 links per scan, 2,000 a month
  • Lets you put the priorities in your own order, and trust links you meant to have

Monitoring is what keeps a site clean after the scan: Pro (£39 a month) re-checks it automatically and emails you the day a link turns bad, so you hear about it before your visitors or Google do.

What a Free account sees for a 640-page site.

Built by an SEO who has spent 20 years working with links.

Dean Cruddace
Dean Cruddace
Founder, Link Signals · Managing Director, Cultured Digital Ltd

Over 20 years in technical SEO, organic search strategy, link building and digital growth, with SEO campaigns overseen for hundreds of websites, from startups to enterprise. Link Signals puts that experience into a tool that looks at your outbound links with the eye of someone who works with links for a living.

20+years in technical SEO and link building
Hundredsof websites, from startups to enterprise
White-hatdata-led, sustainable approach
About Dean and Link Signals

Built for anyone who answers for a site’s links.

Site owners

Know what your site links to before your visitors, or Google, do.

  • Paste your sitemap and get an action plan, most serious first
  • See hidden links your templates never show you
  • Each finding names the page and the anchor text to look for

Agencies and SEOs

Audit a client site in one pass. No CMS login needed to start.

  • Plans cover sitemaps of up to 10,000 and 50,000 pages
  • Export every flagged link to CSV for the report
  • Share a read-only report link with the client, and show what changed

Publishers with an archive

Ten years of posts means ten years of links that nobody rechecks.

  • Find old citations to domains that have since lapsed
  • See which partner sites have changed hands
  • Keep watching, so the next one is caught early

What turns up on real sites.

Three findings of the kind a scan produces. Each one shows where it was found and why it was flagged.

Not safe
bonus-spins-24.example/promo

Out of context: “Seasonal planting guide” links to gambling content. The domain is on a gambling blocklist, so this one is confirmed.

Found on /guides/seasonal-planting
Anchor text: “best slots bonus”
Needs review
cheap-meds-direct.example/viagra

“About us” links to pharma content, and the link is hidden from visitors with inline CSS.

Found on /about
Anchor text: “cheap viagra”
Needs review
old-partner-site.example/resources

This domain isn’t registered. Anyone can register it and take over this link. It was a partner’s, and the page still sends readers there.

Found on /links
Anchor text: “partner resources”

Then keep watching, so you don’t have to come back.

Spam gets injected after the scan that said you were clean, and domains lapse after you’ve moved on. Monitoring re-checks your sitemap on a schedule and tells you when something new turns up. Included on the Pro and Scale plans.

1

Add it once

Give Link Signals your sitemap and a schedule. It re-checks without you running another scan.

2

Reads only what changed

Pages whose sitemap date hasn’t moved are skipped, so checks stay quick and your allowance goes further.

3

Emailed when it matters

A new risky link, or one that gets worse, triggers an email with the page and the reason. Nothing else does.

From Link Signals <hello@linksignals.cloud>2 new issues on garden.example

2 new issues on garden.example

Since the last check, 2 outbound links have been flagged. The most serious are first.

old-partner.exampleNot registered · found on /blog/spring-pruning
bonus-spins-24.example/promoOut of context · found on /guides/seasonal-planting
See the full report

Priced by the size of your sitemap.

Pick the plan that covers your pages. Monthly, in GBP, and you can cancel from your billing page.

Free

£0

Try it on a small site.

  • 100 pages in your sitemap
  • 50 links checked per scan
  • 50 link checks a month
  • Saved reports and CSV export
  • Hidden-link and out-of-context checks
  • A prioritised action plan, your site’s LinkSignal and shareable reports
  • Rescans compared with the scan before them
  • A 7-day monitoring trial on one site
  • Report problems and vote on the roadmap
Start free

Starter

£9 /month

A site you look after.

  • 1,000 pages in your sitemap
  • 2,000 links checked per scan
  • 2,000 link checks a month
  • Saved reports and CSV export
  • Hidden-link and out-of-context checks
  • A prioritised action plan, your site’s LinkSignal and shareable reports
  • Rescans compared with the scan before them
  • Suggest features for the roadmap, and vote
  • Put the priorities in your own order
  • Trust links you meant to have, such as clients and partners
Get started

ProOur pick for most sites

£39 /month

Several sites, or one big one.

  • 10,000 pages in your sitemap
  • 12,000 links checked per scan
  • 12,000 link checks a month
  • 15 sites monitored automatically, weekly, with email alerts
  • Saved reports and CSV export
  • Hidden-link and out-of-context checks
  • A prioritised action plan, your site’s LinkSignal and shareable reports
  • Rescans compared with the scan before them
  • Suggest features for the roadmap, and vote
  • Put the priorities in your own order
  • Trust links you meant to have, such as clients and partners
Get started

Scale

£149 /month

Agencies and large publishers.

  • 50,000 pages in your sitemap
  • 50,000 links checked per scan
  • 50,000 link checks a month
  • 50 sites monitored automatically, daily on up to 10, with email alerts
  • Saved reports and CSV export
  • Hidden-link and out-of-context checks
  • A prioritised action plan, your site’s LinkSignal and shareable reports
  • Rescans compared with the scan before them
  • Suggest features for the roadmap, and vote
  • Put the priorities in your own order
  • Trust links you meant to have, such as clients and partners
Get started

Questions people ask first.

Does it need access to my site?

No. It reads your public sitemap and public pages, the way a search engine does. Nothing is installed and you don’t share a login.

Read the full answer

How accurate is it?

A blocklist hit is confirmed. Anything judged only by keywords or by the model is marked “Needs review” so a person decides. Treat the report as triage, not a verdict.

Read the full answer

How are findings prioritised?

Every finding belongs to one of five priorities: parked, not registered, out of context, broken, then needs review. The report, the overview and the scan email all use the same order, and paid plans can change it.

Read the full answer

How do I know which plan I need?

Load your sitemap and we compare its size with your plan before anything runs. If your plan covers the site, we say so. If it doesn’t, we recommend the smallest plan that does and explain what it adds, so you don’t pay for more than you need.

Read the full answer

What happens when I mark a link reviewed?

The next scan or monitoring check reads the page again. If the link has gone or is no longer flagged it becomes resolved. If it is still a problem it is reopened. A link is never marked fixed on anyone’s word.

Read the full answer

Can I suggest a feature?

Yes, on a paid plan. Anyone signed in can report a problem and vote on ideas, paid plans can suggest features, and everything we publish is on the public roadmap.

Read the full answer

Can it see links behind a login?

No, only what a visitor or crawler can see. Links a page’s own scripts write, including encoded ones, are read, and a sample of pages is compared as a search crawler sees them. Links built only while scripts run are missed.

Read the full answer

Isn’t this just a broken link checker?

No. A broken-link tool reports that a link returns an error. Link Signals asks where a link leads now and whether it belongs. Links to dead or unreachable domains are re-checked on every monitoring check, and a destination that turns into casino, pharmacy or other unrelated content is flagged, with the reason.

Read the full answer

Will it hammer my server?

It fetches a handful of pages at a time and identifies itself as LinkSignalsBot in the user agent. If you’d rather it stayed away, you can block it, or ask us to exclude your site entirely.

Read the full answer

Can it keep checking after the first scan?

Yes, on the Pro and Scale plans. Add a sitemap to Monitoring and it re-checks on a schedule, reads only the pages whose sitemap date changed, and emails you when something new is flagged.

Built from what people ask for.

Anyone signed in can report problems and vote. Paid plans can suggest features. What is planned, in progress and shipped is public.

See the roadmap

Scan your first sitemap free.

The free plan checks 50 links per scan, with the same evidence and the same checks as the paid plans.

Start free